Analysis of Film Poster for “The Matrix”

From a distance the number 1 thing that would be noticed by a passing listening would be the rubric of the carte. It would haulage the viewers eye with its striking green colouration and large bold sheath. Its central position in the poster would draw the audiences attention and bring them closer so they can hoof out the smaller sayation, which in turn would lead to the desire to see the scoot or not. The use of the upper case makes the title stand out from the rest of the poster and would act as the focal point of the advertisement. The type of font use in this case sharp and modern, would denote the literary genre of the movie, which again would influence the people and pick out a specific show audience.DirectorThe directors name on my poster is situated in a higher place the title, so presumably would be the next thing the viewer would focus upon.A famous, wellhead-established director such(prenominal) as Spielberg would sell a film by reputation al iodine. Their pre vious(prenominal) films using various genre would appeal to a target audience that wouldnt withstand normally seen the film. Their victory widens the target audience and draws in people outside the specified genre, making much money for the producers etc.ImagesImages are probably the about important element of close types of advertisement. The use of images gives a more interesting and less boring mien of getting the same message across that text would. Also because people are more unprotected to images and remember them easier, designers use this to inform and sell films by incorporating pictures into the poster. The type of imagery used again highlights a target audience, using their likes and dislikes, to create a demand for the film and make them want to watch it.The particular that my only form of imagery is in text and the use of numbers was done purposely, as I chose to integrate the main theme of the film, which is information processing systems and science fiction, by using what could be described as computer language. The mystery invoked by this type of imagery would entice viewers into watching the film to understand the relevance of it because they are only devoted small pieces of information. Also the occurrence that the images can only very be infer from close proximity, would mean that people would have to move closer to see, meaning they have to moot the poster harder, which would lead to more information being processed, meaning they go forth have a go understanding of the movie.Actors/ActressesThe actors and actresses are important in widening the target audience further, their past roles and performances in movies will influence people into viewing the film.Most designers would use the upper case letters to advertise the rove as it stands out and would be more noticeable, they would use a contrasting colour from the back base and they would position the most famous star on the left of the poster as viewers read from left t o right.In my poster Keanu Reeves is the first name to appear on the poster, as he is the most famous. It is important to select cast that will appeal to as wide a target audience as possible, with Reeves and Moss, it does just that. They are both younger actors that would appeal to both sexes with their looks and sexual allure. People have-to doe with to stars, they either want to be with them or want to be them. Laurence Fishbourne, however, would attract the quondam(a) viewers, as he is an older more classical actor, people wouldnt necessarily want to be him or be with him, they would more likely admire him for his acting ability.Critics QuoteThe critics quote is a significant part in the layout of a film poster as it gives the reader a supposedly unbiast opinion of the film. The critics quote is filled with inflated language and positive words that would make the movie out to be the best film ever. This would supporter sell the film as no one would want to see a movie that w as given a bad review because people are influenced by success. In my quote I used upper case letters within the sentence because it adds to the hyperbole and it highlights the positive words in the quote.The fact that it is directly under the casts names was done so that they would read the quote after the cast and track down their way down the poster, building an opinion about the film and its view-ability. Who actually gave the quote is important too, as their success as a movie magazine, newspaper etc, would promote the movie and would again target a specific audience, in my case using Empire magazine, a movie buff type of person. Because the average consumer doesnt really know much about movies, the fact that they are being told by an expert, will influence their finding to pay their money to see the film.CertificateBy putting an age limit on the film you pick out a certain target audience. With having such a certificate as 15 advertised on the poster, you appeal to a younger audience with a disposable income, mainly students and adults that dont have families or money that is spoken for. A certificate is there to give the viewers a about guess as to its violence content, the language used and to what sort of extent the film has sexually diaphanous scenes in it. Although by putting an age limit on the movie, it doesnt stop younger or older audience attending.ProducersThis element of the film poster can be both beneficial and detrimental to its success as a film poster. By using a producers quote you attract a target audience by association, people who have seen earlier films will make the connection with its success or with its failure. This is potentially where this piece of information can be harmful. If the viewers make the link with a former films achievements, this can help with the advertised films selling capability. However, if people make a negative link with the previous film they are less likely to watch it, as they will be put dispatch b y the last films performance.ConclusionAltogether I feel my poster works reasonably well, I think it uses most of the key elements that a film poster has to possess in order to inform and to sell the movie to the public. The colouration is eye catching and modern and I feel I merged the main theme and essential taster of the movie within it.However if I was to repeat the course session again I would change, improve and add a few things. I would have more than one critics quote to broaden the target audience even further, this would be achieved by maybe having a well known newspaper write a review on it, making the film review be seen by a whole range of people, as more buy newspapers than movie magazines. I would as well as choose to have an actual image included in the poster, as the text that is the imagery in my poster may not be as memorable as pictures may be. To show the public of this movies success I would probably decide to have the awards, Oscars etc that the movie had won or been nominated for, as this would attract an audience that wouldnt have normally bothered.